Welcome to the new year!
It’s a great time to remind yourself of your personal brand. The importance of your personal brand was reinforced to me recently when I started the process of designing our new website. Dan Frybort from Brand Zu and I worked together to define the Joule Life brand. Having done this, the process of building the website became a relatively easy one, having already agreed on the core values of the business, what the brand stood for and what we wanted to achieve though our brand and website.
The same applies to your personal brand and life goals. We all have our own personal brand. If you want yours to get noticed, be a positive influence and be a brand that others can trust then be sure that everything you communicate and your actions are aligned with your core values and your deeper purpose.
In coaching we use the BE DO HAVE model. Most people tend to focus on what they want to HAVE, for example’ lose five kilos’. However to achieve the best results, you need to define who you want to BE, to lose the five kilos. An example of who you might like to be in this case would be disciplined or determined. Who you want to BE is your personal brand.
The new year is a great time to define your personal brand – who you want to BE. Consider doing this rather than making a list of New Year’s Resolutions. It’s a well known fact that New Year’s Resolutions usually get broken and one of the reasons for this is because they tend to be a list of things that people want to HAVE or DO. Be sure to include that vital step of who you want to BE as this will bring you a step closer to making your dreams a reality.
If you want more information about your personal brand, we would love to hear from you in the Comments below. Or you can email us at firstname.lastname@example.org.
If you would like a new website, contact Dan at email@example.com. I highly recommend his services. Not only that – he lives in Bondi. Meetings would take place at a Bondi cafe -good coffee, free wifi and ocean breezes that are good for the creative juices.